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Features

Targeting: Device, Digital Product, and Customer

Written guide 5 min read Intermediate

Free Shipping Bar offers various targeting features to help you select when to display a bar.

Device Targeting

By default, the bar will display on both desktops and mobile devices:

Device targeting setting showing Both Desktop and Mobile selected by default

Desktop Only

Alternatively, you can set the bar to display only on desktop devices. When this option is selected, the bar will not be visible on mobile devices, only on desktop computers.

Device targeting setting with Desktop Only selected

Mobile Only

You can also choose for the bar to display only on mobile devices. When configured this way, there are no restrictions on font size for the bar.

Device targeting setting with Mobile Only selected

Digital Product targeting

By default, the bar will include all products in its calculation of how much more is needed to achieve free shipping.

Digital product targeting set to include all products by default

However, you can choose to exclude non-physical or digital products from the calculation toward free shipping.

Digital product targeting option to exclude digital products from free shipping calculations

Products can be categorized as physical or non-physical in their product settings:

Animation showing how to set a product as a digital product in Shopify product settings

Customer Targeting

By default, all customers, logged in or not, will have the bar displayed.

Customer targeting set to show the bar to all customers by default

Customer Logged-in

You can choose to target the bar to only display to customers who are logged in:

Customer targeting option set to show the bar only to logged-in customers

Customer Tag

You can choose to target the bar to only display to customers with a specific tag:

Customer tag targeting field with the tag 'vip' entered

In this example, the bar is being set to only display to customers with the tag ‘vip’.

Be sure to set the same tag to the customers you wish to be able to see the bar:

Animation showing how to assign a customer tag in the Shopify admin

In this example, the bar will only display for customers who are logged in and have the vip tag.

Lifetime Spent

Another way to target customers is by the amount that they’ve spent in your store since registering an account.

Lifetime spent targeting showing the bar configured for customers who have spent more than 100 in base currency

In this example, the bar will only display to logged in customers who have spent more than 100, the currency is in your shop’s base currency.

You can also adjust the condition for the amount spent by using the dropdown next to the field:

Dropdown for setting lifetime spending conditions such as greater than, less than, or equal to

Hiding the Bar

Similar to targeting the bar so that only certain customers can see it, you can set the bar to be hidden from certain customers.

Hide bar targeting options including hiding by tag and by amount spent

  • Hiding by Tag or Logged-In

    When you hide the bar based on customer tags or by logged in, the non-logged-in customers will still see the bar. The bar will be hidden only for customers who are logged in and/or have the specified tag assigned to them.

  • Hiding by Amount Spent

    This option works differently. It applies only to logged-in customers. If a customer is not logged in, the bar will not display at all. For logged-in customers, you can set conditions based on their total spending. The bar will be hidden if their total amount spent meets the specified condition, whether that is greater than, less than, greater than or equal to, or less than or equal to the amount you set.

If you have any questions or concerns, feel free to reach out to us at help@hextom.com